Puffer jackets come out in force during the brisk winter months, and it’s not hard to understand why. They’re warm, fashionable, and they offer all the cold-weather protection you could ever want as the elements rage outside. With their cozy down insulation and their oversize silhouette, puffers are not only practical winter outerwear but chic too. Although their origins are in street style, puffer jackets have crossed over into mainstream everyday wear and high fashion as well.
Although the classic puffer jacket we all know and love is black and perhaps a bit bulky due to its trademark quilted insulation, sometimes also accentuated with a faux fur lined hood, there are many different ways to wear this streetwear staple. Women who aren’t so sure about the oversize look and would prefer a more traditionally feminine silhouette can choose a sleek puffer jacket that is nipped at the waist, for example. Men’s styles can get creative and bold too—Used Future’s space-age silver puffer jacket looks as futuristic as it is warm. Drake wore a now-iconic red Moncler puffer jacket in his Hotline Bling video, boosting the Italian fashion brand’s sales dramatically as fans clamored to purchase identical puffers for themselves.
High fashion has taken note of the puffer jacket trend and brought it to the runways. Demna Gvasalia’s visually arresting Balenciaga puffer is one such example. This scarlet incarnation of the classic puffer is as elegant and inviting, with its voluminous layers, as it is haute in its presentation. And Stella McCartney’s Marcelline Coat in Blue Ink, resplendent in deep blue velvet, clearly evokes the puffer jacket’s quilted design while adding a high stand collar. It balances luxury with functionality, appearing as warm and protective as it is decadent.
Streetwear brands, of course, still prominently feature puffer jackets in their winter collections. Supreme, for example, has a reversible pullover puffer in military camo, sky blue, white, red, and black. Perhaps the most popular puffer jacket you’ll actually encounter on the street is, of course, from The North Face. They offer a complete line of puffers for men, women, and children in a range of hues and styles—some with elegant decorative stitching meant to accentuate women’s waists, others with more sporty, streamlined looks for men.
There’s a reason the puffer has endured as a classic wardrobe staple: it’s warm, comfortable, versatile, and it’s always in style. This iconic streetwear jacket, once typically associated with hip-hop culture, is now a fashion favorite for people of all walks of life around the world.